Even Keel Wellness Spa

Calm for a Cure is an annual community fundraiser hosted by Even Keel Wellness Spa in support of year-round wellness services for individuals navigating cancer and their caregivers. Held at Pherm Brewing Co., the event brought together local businesses, community members, and supporters for an evening centered on wellness, connection, and giving back.

I partnered with Even Keel to develop a cohesive marketing campaign that elevated the event's visual identity, increased community awareness, and encouraged participation through thoughtful storytelling and consistent brand messaging.

Scope of Work

• Managed social media strategy, content creation, and audience engagement throughout the event campaign.

• Designed branded promotional materials, including digital flyers, social media graphics, and carousel posts.

• Wrote compelling marketing copy highlighting the event's purpose, ticket information, sponsors, and community impact.

• Collaborated closely with the Even Keel team to maintain consistent messaging and visual branding across all campaign touchpoints.

• Created post-event content celebrating the event's success while recognizing sponsors, donors, and community partners.

Strategic Impact

• Strengthened awareness of Even Keel's community mission and its partnership with Pherm Brewing Co.

• Created a cohesive event identity across digital marketing channels that increased visibility and reinforced the spa's brand.

• Helped position Calm for a Cure as a recognizable annual fundraising initiative supporting individuals affected by cancer.

• Produced a collection of reusable branded assets that can continue supporting future fundraising campaigns.