Gradient partnered with me to develop a sales-focused marketing piece designed to introduce a new market opportunity for manufactured and factory-built home builders. Rather than simply highlighting product features, the objective was to communicate a compelling business case that positioned Gradient's window heat pump as a profitable, easy-to-implement upgrade for manufacturers and dealers.

Scope of Work:

• Developed the overall messaging strategy and content hierarchy to communicate the product's value from the perspective of manufactured home builders.

• Designed a polished, brand-aligned two-page sales brochure that balanced technical information with clear, persuasive messaging.

• Organized complex product specifications into an accessible visual format that emphasized business benefits, ease of installation, and reseller opportunities.

• Maintained visual consistency with Gradient's brand while creating a piece that could be used for sales conversations, partner outreach, and business development.

Results / Highlights:

• Translated technical product information into clear, benefit-driven marketing designed for a highly specialized audience.

• Created a versatile sales asset that supports reseller recruitment and partnership conversations.

• Combined strategic messaging, information design, and branded visuals into a polished collateral piece that strengthens Gradient's market positioning.