Gradient partnered with me to develop a promotional campaign for an educational webinar introducing multifamily housing professionals to an innovative approach to electrification through Gradient's window-installed heat pump technology. The objective was to communicate a complex technical solution in a way that felt accessible, engaging, and relevant to property owners, operators, and industry professionals.

Scope of Work:

• Developed the overall creative direction and visual design for the webinar invitation.

• Organized technical messaging into a clear, audience-focused marketing piece that emphasized business value over product specifications.

• Designed branded promotional graphics highlighting the event, registration details, and key learning objectives.

• Maintained consistency with Gradient's visual identity while creating an engaging asset for digital marketing and industry outreach.

• Balanced technical credibility with approachable messaging to encourage webinar registrations and industry engagement.

Strategic Impact:

• Created a polished promotional asset that supported lead generation through educational marketing.

• Simplified a complex technical topic into clear, compelling messaging for a commercial real estate audience.

• Reinforced Gradient's position as an industry thought leader through professional, educational content.

• Delivered a versatile marketing piece that could be used across email campaigns, social media, digital advertising, and partner outreach.