Amy Frances Affairs

The Best Wedding Ever! Showcase was a premier wedding event hosted by Amy Frances Affairs at the Best Western Plus Hotel & Conference Center in Baltimore, bringing together engaged couples, wedding professionals, and local vendors for an elevated planning experience. I partnered with Amy Frances Affairs to develop a cohesive marketing campaign that generated excitement, strengthened brand visibility, and ultimately contributed to a sold-out event.

Scope of Work

• Designed the official event flyer, creating a polished visual identity that reflected the upscale, modern aesthetic of both the showcase and the Amy Frances Affairs brand.

• Developed branded marketing assets for both print and digital use, ensuring consistency across promotional materials and vendor communications.

• Led the social media marketing strategy, including promotional graphics, teaser campaigns, vendor spotlights, countdown content, and audience engagement leading up to the event.

• Wrote compelling marketing copy highlighting event details, participating vendors, and the overall attendee experience.

• Collaborated with event partners to maintain cohesive branding and maximize visibility across multiple promotional channels.

Strategic Impact

• Helped support a successful sold-out event through a cohesive, multi-channel marketing campaign.

• Established a recognizable visual identity that unified print, digital, email, and social media promotions.

• Increased awareness of the showcase among engaged couples and regional wedding professionals through consistent messaging and strategic campaign execution.

• Created versatile marketing assets that served as the foundation of the event's promotional toolkit across multiple platforms.