Even Keel Wellness Spa partnered with me to create a custom rack card that would introduce prospective clients to the spa's services while reflecting the calm, elevated experience that defines the brand. Designed for use across multiple locations and community touchpoints, the piece serves as both an informational resource and an extension of the spa's visual identity.

Scope of Work:

• Developed the messaging and content structure to clearly communicate Even Keel's core services and brand philosophy.

• Designed a custom two-sided rack card featuring branded photography, service descriptions, and a cohesive visual hierarchy.

• Wrote client-focused copy that balanced professionalism with a warm, welcoming tone while highlighting the spa's personalized approach to wellness.

• Integrated clear calls-to-action, including QR code booking functionality, website information, and multiple spa locations.

• Maintained consistency with Even Keel's established brand identity through typography, color palette, imagery, and overall layout.

Strategic Impact:

• Created a polished, client-facing marketing piece that reflects the spa's premium brand experience.

• Simplified service offerings into an easy-to-navigate format that supports both in-person marketing and community outreach.

• Strengthened brand consistency across print and digital touchpoints through thoughtful messaging and cohesive design.

• Delivered a versatile collateral piece that encourages appointment bookings while reinforcing Even Keel's commitment to personalized wellness.